{"product_id":"body-measuring-tape-with-automatic-retraction","title":"Kroppsmåttband med automatisk indragning","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0934\/5525\/3771\/files\/gallery_07_inuse_mat.png?v=1788430468\" alt=\"Tape measure wrapped around a rolled blue yoga mat\" style=\"max-width:100%;border-radius:12px;display:block;\" loading=\"lazy\"\u003e\n\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:9px;margin:18px 0 6px;\"\u003e\n\u003cspan style=\"display:inline-flex;align-items:center;gap:7px;background:#F7F3EE;border:1px solid #E8E2D9;border-radius:999px;padding:7px 15px;font-size:14px;color:#1a1a1a;\"\u003e\u003cspan style=\"color:#2F6D6A;font-weight:700;\"\u003e✓\u003c\/span\u003eAuto-Tightening for Even Reads\u003c\/span\u003e\u003cspan style=\"display:inline-flex;align-items:center;gap:7px;background:#F7F3EE;border:1px solid #E8E2D9;border-radius:999px;padding:7px 15px;font-size:14px;color:#1a1a1a;\"\u003e\u003cspan style=\"color:#2F6D6A;font-weight:700;\"\u003e✓\u003c\/span\u003ecm \u0026amp; Inch Scale\u003c\/span\u003e\u003cspan style=\"display:inline-flex;align-items:center;gap:7px;background:#F7F3EE;border:1px solid #E8E2D9;border-radius:999px;padding:7px 15px;font-size:14px;color:#1a1a1a;\"\u003e\u003cspan style=\"color:#2F6D6A;font-weight:700;\"\u003e✓\u003c\/span\u003eOne-Button Operation\u003c\/span\u003e\u003cspan style=\"display:inline-flex;align-items:center;gap:7px;background:#F7F3EE;border:1px solid #E8E2D9;border-radius:999px;padding:7px 15px;font-size:14px;color:#1a1a1a;\"\u003e\u003cspan style=\"color:#2F6D6A;font-weight:700;\"\u003e✓\u003c\/span\u003ePocket-Sized\u003c\/span\u003e\u003cspan style=\"display:inline-flex;align-items:center;gap:7px;background:#F7F3EE;border:1px solid #E8E2D9;border-radius:999px;padding:7px 15px;font-size:14px;color:#1a1a1a;\"\u003e\u003cspan style=\"color:#2F6D6A;font-weight:700;\"\u003e✓\u003c\/span\u003eUp to 150cm\u003c\/span\u003e\n\u003c\/div\u003e\n\n\u003cp style=\"margin:34px 0 2px;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#2F6D6A;font-weight:600;\"\u003eThe Problem\u003c\/p\u003e\n\u003ch2 style=\"margin:2px 0 10px;\"\u003eA Body Measuring Tape Shows What the Scale Can't\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;max-width:120px;margin:4px 0 28px;background:linear-gradient(90deg,#2F6D6A,#E8A03C 70%,transparent);border-radius:2px;\"\u003e\u003c\/div\u003e\n\u003cp style=\"color:#6a645c;line-height:1.6;\"\u003eThe number on the scale doesn't always tell the whole story. Muscle gain, water weight, and body recomposition can all hide behind a stalled reading, while real changes are happening in your waist, arms, and thighs. \u003cstrong\u003eThis body measuring tape tracks those changes directly\u003c\/strong\u003e — a quick wrap and a button press gives you a consistent number every time, so progress from training, rehab work, or weight control actually shows up. Tailors, home sewers, and anyone ordering clothing online use the same tool for a different reason: getting an accurate body measurement before committing to a size chart.\u003c\/p\u003e\n\n\u003cp style=\"margin:34px 0 2px;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#2F6D6A;font-weight:600;\"\u003eThe Mechanism\u003c\/p\u003e\n\u003ch2 style=\"margin:2px 0 10px;\"\u003eAutomatic Tightening Keeps Every Reading Consistent\u003c\/h2\u003e\n\u003cp style=\"color:#6a645c;line-height:1.6;\"\u003eWrap the tape around the area you're measuring, hook the end into the housing, and press the button. The tape draws itself snug at an even tension — the same tension every time — instead of relying on how hard you happen to pull it that day. That consistency is what makes repeat measurements comparable week to week.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0934\/5525\/3771\/files\/gallery_04_angle.png?v=1788430469\" alt=\"Top-down view of automatic tape measure with coiled tape\" style=\"max-width:100%;border-radius:12px;display:block;margin-top:10px;\" loading=\"lazy\"\u003e\n\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:12px;margin:14px 0 8px;\"\u003e\n\u003cdiv style=\"flex:1 1 180px;background:#F7F3EE;border:1px solid #E8E2D9;border-radius:12px;padding:18px 18px 16px;\"\u003e\n\u003cdiv style=\"font-size:30px;font-weight:600;color:#2F6D6A;line-height:1;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"font-weight:700;margin:8px 0 4px;\"\u003eWrap\u003c\/div\u003e\n\u003cdiv style=\"font-size:14.5px;color:#6a645c;line-height:1.5;\"\u003eLoop the tape around the waist, arm, thigh, or hip.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 180px;background:#F7F3EE;border:1px solid #E8E2D9;border-radius:12px;padding:18px 18px 16px;\"\u003e\n\u003cdiv style=\"font-size:30px;font-weight:600;color:#2F6D6A;line-height:1;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"font-weight:700;margin:8px 0 4px;\"\u003eHook \u0026amp; Press\u003c\/div\u003e\n\u003cdiv style=\"font-size:14.5px;color:#6a645c;line-height:1.5;\"\u003eFeed the tape end into the housing slot and press the button.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 180px;background:#F7F3EE;border:1px solid #E8E2D9;border-radius:12px;padding:18px 18px 16px;\"\u003e\n\u003cdiv style=\"font-size:30px;font-weight:600;color:#2F6D6A;line-height:1;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"font-weight:700;margin:8px 0 4px;\"\u003eRead\u003c\/div\u003e\n\u003cdiv style=\"font-size:14.5px;color:#6a645c;line-height:1.5;\"\u003eCheck the number in centimeters or inches, printed right on the tape.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp style=\"margin:34px 0 2px;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#2F6D6A;font-weight:600;\"\u003eBuilt For Everyday Use\u003c\/p\u003e\n\u003ch2 style=\"margin:2px 0 10px;\"\u003eSmall Enough for a Gym Bag, Simple Enough for Anyone\u003c\/h2\u003e\n\u003cp style=\"color:#6a645c;line-height:1.6;\"\u003eThe housing is white molded plastic, shaped to sit comfortably in one hand while you take a reading with the other. It's compact enough to toss in a gym bag, a drawer, or a sewing kit, and there's nothing to calibrate or charge — just wrap, press, and read.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0934\/5525\/3771\/files\/desc_01_ugc_gym.png?v=1788430498\" alt=\"Tape measure on a home gym mat next to dumbbells\" style=\"max-width:100%;border-radius:12px;display:block;margin-top:10px;\" loading=\"lazy\"\u003e\n\n\u003cp style=\"margin:34px 0 2px;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#2F6D6A;font-weight:600;\"\u003eWhere It Fits In\u003c\/p\u003e\n\u003ch2 style=\"margin:2px 0 10px;\"\u003eAt the Gym, at Home, or in Front of the Mirror\u003c\/h2\u003e\n\u003cp style=\"color:#6a645c;line-height:1.6;\"\u003eKeep it in a gym bag for post-workout check-ins, in a bathroom drawer next to the towels for a weekly weigh-and-measure routine, or in a sewing box for quick clothing measurements before you order online. It's light enough to travel with and small enough that it never feels like one more thing to manage.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0934\/5525\/3771\/files\/desc_02_ugc_bedroom.png?v=1788430498\" alt=\"Tape measure on a bedroom dresser beside a folded towel\" style=\"max-width:100%;border-radius:12px;display:block;margin-top:10px;\" loading=\"lazy\"\u003e\n\n\u003cdiv style=\"overflow-x:auto;\"\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:18px 0;font-size:14.5px;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:10px 12px;background:#2F6D6A;color:#fff;border-radius:8px 0 0 0;\"\u003e \u003c\/th\u003e\n\u003cth style=\"text-align:center;padding:10px 12px;background:#2F6D6A;color:#fff;\"\u003eThis Tape\u003c\/th\u003e\n\u003cth style=\"text-align:center;padding:10px 12px;background:#F7F3EE;color:#1a1a1a;\"\u003eStandard Cloth Tape\u003c\/th\u003e\n\u003cth style=\"text-align:center;padding:10px 12px;background:#F7F3EE;color:#1a1a1a;border-radius:0 8px 0 0;\"\u003eBody Scale\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background:#fff;\"\u003e\n\u003ctd style=\"padding:10px 12px;border-bottom:1px solid #E8E2D9;\"\u003eEven tension every time\u003c\/td\u003e\n\u003ctd style=\"text-align:center;padding:10px 12px;border-bottom:1px solid #E8E2D9;color:#2F6D6A;font-weight:700;\"\u003e✓\u003c\/td\u003e\n\u003ctd style=\"text-align:center;padding:10px 12px;border-bottom:1px solid #E8E2D9;\"\u003e✗\u003c\/td\u003e\n\u003ctd style=\"text-align:center;padding:10px 12px;border-bottom:1px solid #E8E2D9;\"\u003e–\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#F7F3EE;\"\u003e\n\u003ctd style=\"padding:10px 12px;border-bottom:1px solid #E8E2D9;\"\u003eShows circumference change\u003c\/td\u003e\n\u003ctd style=\"text-align:center;padding:10px 12px;border-bottom:1px solid #E8E2D9;color:#2F6D6A;font-weight:700;\"\u003e✓\u003c\/td\u003e\n\u003ctd style=\"text-align:center;padding:10px 12px;border-bottom:1px solid #E8E2D9;\"\u003e✓\u003c\/td\u003e\n\u003ctd style=\"text-align:center;padding:10px 12px;border-bottom:1px solid #E8E2D9;\"\u003e✗\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fff;\"\u003e\n\u003ctd style=\"padding:10px 12px;border-bottom:1px solid #E8E2D9;\"\u003eOne-button operation\u003c\/td\u003e\n\u003ctd style=\"text-align:center;padding:10px 12px;border-bottom:1px solid #E8E2D9;color:#2F6D6A;font-weight:700;\"\u003e✓\u003c\/td\u003e\n\u003ctd style=\"text-align:center;padding:10px 12px;border-bottom:1px solid #E8E2D9;\"\u003e✗\u003c\/td\u003e\n\u003ctd style=\"text-align:center;padding:10px 12px;border-bottom:1px solid #E8E2D9;\"\u003e✓\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#F7F3EE;\"\u003e\n\u003ctd style=\"padding:10px 12px;\"\u003ePocket-sized\u003c\/td\u003e\n\u003ctd style=\"text-align:center;padding:10px 12px;color:#2F6D6A;font-weight:700;\"\u003e✓\u003c\/td\u003e\n\u003ctd style=\"text-align:center;padding:10px 12px;\"\u003e✓\u003c\/td\u003e\n\u003ctd style=\"text-align:center;padding:10px 12px;\"\u003e✗\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cp style=\"margin:34px 0 2px;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#2F6D6A;font-weight:600;\"\u003eSpecs\u003c\/p\u003e\n\u003ch2 style=\"margin:2px 0 10px;\"\u003eWhat You're Getting\u003c\/h2\u003e\n\u003cdiv style=\"overflow-x:auto;\"\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:10px 0;font-size:14.5px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background:#F7F3EE;\"\u003e\n\u003cth scope=\"row\" style=\"text-align:left;padding:10px 12px;font-weight:600;\"\u003eMaterial\u003c\/th\u003e\n\u003ctd style=\"padding:10px 12px;color:#6a645c;\"\u003ePlastic housing and tape\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fff;\"\u003e\n\u003cth scope=\"row\" style=\"text-align:left;padding:10px 12px;font-weight:600;\"\u003eColor\u003c\/th\u003e\n\u003ctd style=\"padding:10px 12px;color:#6a645c;\"\u003eWhite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#F7F3EE;\"\u003e\n\u003cth scope=\"row\" style=\"text-align:left;padding:10px 12px;font-weight:600;\"\u003eScale\u003c\/th\u003e\n\u003ctd style=\"padding:10px 12px;color:#6a645c;\"\u003eCentimeters and inches\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fff;\"\u003e\n\u003cth scope=\"row\" style=\"text-align:left;padding:10px 12px;font-weight:600;\"\u003eMaximum length\u003c\/th\u003e\n\u003ctd style=\"padding:10px 12px;color:#6a645c;\"\u003eUp to 150 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#F7F3EE;\"\u003e\n\u003cth scope=\"row\" style=\"text-align:left;padding:10px 12px;font-weight:600;\"\u003eFunction\u003c\/th\u003e\n\u003ctd style=\"padding:10px 12px;color:#6a645c;\"\u003eAutomatic tightening, one-button retract\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fff;\"\u003e\n\u003cth scope=\"row\" style=\"text-align:left;padding:10px 12px;font-weight:600;\"\u003eBest for\u003c\/th\u003e\n\u003ctd style=\"padding:10px 12px;color:#6a645c;\"\u003eWaist, arm, thigh and hip measurements for training, weight tracking, and clothing fit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cp style=\"margin:34px 0 2px;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#2F6D6A;font-weight:600;\"\u003eFAQ\u003c\/p\u003e\n\u003ch2 style=\"margin:2px 0 10px;\"\u003eCommon Questions\u003c\/h2\u003e\n\u003cdetails style=\"border-bottom:1px solid #E8E2D9;padding:2px 0;\"\u003e\u003csummary style=\"cursor:pointer;padding:14px 4px;font-weight:600;font-size:15.5px;\"\u003eHow long is the tape?\u003c\/summary\u003e\u003cp style=\"margin:0 4px 16px;color:#6a645c;line-height:1.6;\"\u003eIt measures up to 150 cm (about 59 inches), which is enough for waist, hip, thigh, and arm measurements on almost any body size.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"border-bottom:1px solid #E8E2D9;padding:2px 0;\"\u003e\u003csummary style=\"cursor:pointer;padding:14px 4px;font-weight:600;font-size:15.5px;\"\u003eHow does the automatic tightening work?\u003c\/summary\u003e\u003cp style=\"margin:0 4px 16px;color:#6a645c;line-height:1.6;\"\u003eAfter you hook the tape end into the housing, pressing the button draws the tape in until it sits snug at an even tension, so you don't have to guess how tight to pull it.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"border-bottom:1px solid #E8E2D9;padding:2px 0;\"\u003e\u003csummary style=\"cursor:pointer;padding:14px 4px;font-weight:600;font-size:15.5px;\"\u003eDoes it show centimeters and inches?\u003c\/summary\u003e\u003cp style=\"margin:0 4px 16px;color:#6a645c;line-height:1.6;\"\u003eYes, the scale is printed on the tape in both centimeters and inches, so you can read it in whichever unit you're used to.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"border-bottom:1px solid #E8E2D9;padding:2px 0;\"\u003e\u003csummary style=\"cursor:pointer;padding:14px 4px;font-weight:600;font-size:15.5px;\"\u003eWhat is it made of?\u003c\/summary\u003e\u003cp style=\"margin:0 4px 16px;color:#6a645c;line-height:1.6;\"\u003eThe housing and tape are both plastic, finished in white, and built to hold up to regular daily or weekly use.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"border-bottom:1px solid #E8E2D9;padding:2px 0;\"\u003e\u003csummary style=\"cursor:pointer;padding:14px 4px;font-weight:600;font-size:15.5px;\"\u003eCan I use this instead of a body scale?\u003c\/summary\u003e\u003cp style=\"margin:0 4px 16px;color:#6a645c;line-height:1.6;\"\u003eIt's best used alongside a scale, not instead of one — circumference measurements catch changes in shape and muscle that weight alone can miss.\u003c\/p\u003e\u003c\/details\u003e\n","brand":"ErgoVia Health","offers":[{"title":"Default Title","offer_id":58684314452232,"sku":null,"price":169.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/5370\/9064\/files\/gallery_01_hero_coiled.jpg?v=1789043927","url":"https:\/\/ergoviahealth.com\/sv-se\/products\/body-measuring-tape-with-automatic-retraction","provider":"ErgoVia Health","version":"1.0","type":"link"}